Refresh Your Google Search Rankings: When to Update Your SEO Strategy.
Don't treat SEO like a one-time fix. Just like staying healthy, it requires ongoing effort. Digital marketing and SEO agencies are often asked, "When should you consider updating your SEO plan?" Especially by clients facing a decline in organic website traffic. If you're experiencing this issue, it's crucial to update your SEO strategy. Even if your traffic is stable, updating your SEO plan can potentially boost your results.
Many businesses make the mistake of treating SEO as a one-time task, but it's an ongoing process, much like maintaining a healthy diet or fitness routine for your body. Google regularly makes small adjustments to its search ranking algorithm, necessitating consistent SEO efforts to keep up.
Updating your SEO plan is a continuous process, and while daily updates may not be necessary, making micro strategic tweaks every couple of weeks can be beneficial. To help maximize your digital marketing budget, this article outlines key times to update your SEO plan.
When to update the SEO plan :
- 6 months pass with no progress: If keywords aren't climbing after half a year, your plan might need a rethink.
- Google announces a major algorithm update: Adapt to stay relevant or risk penalty.
- You launch new products or services: New offerings mean new keywords and a refreshed plan.
Frequency:
- Minimum: Every 6 months to account for Google updates and business changes.
- Ideally: Every 1-3 months for proactive adjustments based on SEO trends.
Why update regularly?
- Avoid missing opportunities for growth or suffering ranking drops due to outdated strategies.
- Stay ahead of Google's evolving landscape for better keyword rankings.
Do you need an SEO agency?
It's not mandatory, but consider them for:
- Expert skillset: Get a team of SEO professionals instead of a single in-house hire.
- Trend awareness: Agencies stay on top of SEO trends and update your plan accordingly.
Remember:
Google favors agile businesses that adapt quickly. Regular SEO plan updates are key to dominating search.
Ready to update?
We'd love to help! Contact us here (link included)
Synopsis
Google's ever-evolving landscape requires businesses to quickly adapt their websites, content, and SEO plans. Regularly updating your SEO plan is essential for dominating search. If you've decided it's time to update your SEO plan, we'd love to talkâfollow this link to get in touch.
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