To help you show the value of digital advertising, here's why you should announce on Google, Facebook, Instagram.
Digital advertising refers to marketing through online channels, such as websites, streaming content, and more. Digital ads span media formats, including text, image, audio, and video.
Reasons why you should advertise
- Explore new profitable audiences.
- Individualised advertising
- Advanced audience targeting
- Reach users where they spend most of their time
- Faster route to success
- Dynamic ads
- Forecasting
- It pays to pay
- Real-time customer insights
- Unreal ROAS
- Easy to scale
- No upfront costs
- Inexpensive to get started
- Remove guesswork
- Optimise on the fly
- Rapid split-testing
Explore new profitable audiences.
Audience building tools are one of, if not the, most powerful digital marketing tools. Digital advertising platforms – including Google, Facebook and Instagram – have one.
Individualised advertising
It’s unlikely that all your customers are motivated to use your products for the same reasons. Let’s say you sell watches, for example. Some users might want your watch as a status symbol, others as a fashion accessory and others because it’s practical and durable. With Google and Facebook, you can create lists of users based on these types of purchase motivation. You can then deliver personalised advertising messaging to each different user segment.
So, you might show your fashion accessory segment an ad highlighting the range of coloured wrist straps you offer. Or, you could also show your practical shopper segment an ad about your shatter-proof watch face. When you personalise ads like this, you massively increase the odds of winning the conversion.
Dynamic ads
In a nutshell, dynamic ads display different variations of an ad to users to increase the odds they’ll click or convert. As an example, Facebook allows you to load up to 5 headline, body copy and description variations into an ad.
Users’ are then displayed a unique combination of these creative elements based on the likelihood they’ll respond positively to the ad. Google Ads has a similar feature in responsive ads. While there are no concrete stats about their effectiveness, in our experience dynamic ads almost always outperform static digital ads in driving engagement, clicks and sales.
Synopsis
Alongside costs, there’s another common objection we get from brands about paid digital advertising: “We’ve tried it before and it didn’t work!”
While this may be true, there’s usually an underlying reason that you haven’t been able to make either Facebook or Google Ads work for you. First, it’s simply that you don’t know enough about how the platforms work.
You wouldn’t say a guitar was broken because you didn’t know how to play it. Similarly, an ads platform isn’t wrong for your business just because you haven’t figured out how to optimise it yet.
Second, lower budgets can also be a hindrance. While we can usually make lower budgets work, it takes more time. These platforms are at their best when you’re feeding them lots of data. And, a bigger budget helps you acquire that necessary data faster.
So, if Facebook and Google Ads haven’t worked for you before, we’d still strongly urge you to reconsider. In the right hands, they really can work like magic.
And, if you’d like to enlist the help of experts to help you grow your business through Facebook and Google ads, feel free to get in touch.